Effective Date: July 30, 2025

Furever Perfect Pups LLC (“we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you interact with our website.

1. Information We Collect

We collect two types of information:

A. Automatically Collected Data

• IP-based geolocation

• Device/browser type, referring pages, time spent, and user interactions

• Analytics and behavioral tracking via Microsoft Clarity and Google Analytics

B. Voluntarily Provided Data
Through website forms, you may choose to provide:

• Name

• Address

• Email

• Phone Number

Submission is optional unless required for a transaction (see Section 7).

2. How We Collect Information

We collect information through:

• Contact or inquiry forms

• Cookies and similar tracking technologies

• Analytics tools:

  • Google Analytics

  • Microsoft Clarity

• Payment processing via:

  • WooCommerce

  • Stripe

  • PayPal

These payment platforms may also collect device and transaction details necessary to process payments.

3. Why We Collect Information

We use your data to:

• Respond to inquiries and deliver requested services

• Process and fulfill puppy purchases

• Improve website functionality and user experience

• Satisfy legal obligations, including state-mandated recordkeeping

4. Use of Cookies and Tracking Technologies

We use cookies to:

• Analyze site performance and visitor behavior

• Record user interactions like page views, scrolls, and clicks

These are placed by:

• Google Analytics

• Microsoft Clarity

• WooCommerce (functional cookies for the shopping cart)

You can manage or disable cookies through your browser settings.

5. Microsoft Clarity

We use Microsoft Clarity to gain insights into how users interact with our site. Clarity may collect behavioral information (e.g., mouse movements, clicks, scrolls) to help us improve usability. It does not intentionally collect personal information.

6. Data Sharing

We do not sell or rent your personal data.

We share information only as needed to process payments and manage transactions through trusted services:

• WooCommerce (our eCommerce platform)

• Stripe (for credit/debit cards, Apple Pay, Google Pay)

• PayPal

Each of these platforms has its own privacy policy governing how your payment data is handled.

7. Data Retention & Legal Compliance

If you purchase a puppy, we are legally required under Ohio state law to retain your name and address for at least 3 years.

Other submitted data is kept only as long as necessary for business or legal purposes.

8. Marketing Communications

If you subscribe to puppy updates or promotions, you can opt out at any time via the unsubscribe link in emails.

9. Data Security

We take appropriate security measures, including SSL encryption and secure third-party processors, to protect your personal information.

10. Children’s Privacy

Our website is not intended for children under 13. We do not knowingly collect information from children.

11. Do Not Track (DNT)

Our site does not currently respond to Do Not Track browser signals.

12. International Use

We operate in the United States and do not intentionally collect or transfer data outside the U.S.

13. Updates to This Policy

This Privacy Policy may be updated occasionally. Changes will be posted on this page with the revised effective date. Continued use of the website indicates your acceptance.

14. Contact Us

If you have questions about this Privacy Policy, please contact us at:
[Insert your email address here]